Case Study on
Adrienne Irwin
“I’m not just successful in my business, but I love what I do. I even made All American two years in a row. Working with them took me further than I ever thought possible.”
Overview
When Adrienne transitioned from being a counselor to an independent insurance agent she struggled to see how she could apply the same value and passion to her new career. That’s when she reached out to us.
We helped her define her core values to discover the unique purpose God designed her for and guided her on how she could communicate that purpose to those she serves.
Now she is able to bring peace of mind to an unpredictable world by guiding and equipping others through their times of uncertainty.
Overview
When Adrienne transitioned from being a counselor to an independent insurance agent she struggled to see how she could apply the same value and passion to her new career. That’s when she reached out to us.
We helped her define her core values to discover the unique purpose God designed her for and guided her on how she could communicate that purpose to those she serves.
Now she is able to bring peace of mind to an unpredictable world by guiding and equipping others through their times of uncertainty.
What They Needed
Develop an authentic brand identity to differentiate her from the competition
Improve brand presence to cultivate new client relationships
Clarify core messaging to one that is genuine, succinct and makes an impact
What We Did
Defined Mission & Core Values
Simplified Brand Messaging
Identified Ideal Client
Crafted Brand Personality & Tone
Created Brand Guide To Ensure Consistency
What We Acheived
What We Acheived
Years Awarded All-American
I loved being a counselor, but with the transition to insurance I felt I had to leave what I loved behind. After switching professions I was having a difficult time aligning my values with what I thought my new industry was about, and I struggled to see what I had to offer in my new field.
Benu Creative worked with me to recognize that what I did bring to the field was genuine and authentic. I no longer saw myself as disconnected from what I was designed for, but was able to recognize how it marries well with what I’m currently doing. Working with them broadened my perspective of what I was really offering. Their brand discovery process allowed me to go to the core and go deeper beyond just selling a product, giving me a second chance to do what I love–which is meeting people where they are at in life and guiding them through their struggles toward a resolution.
I really feel the Lord worked through them to disciple me and identify what my strengths were so I could live them out in a meaningful way. The two professions no longer feel separate. What I’m feeling now in my career is what I felt in my last one. I’m not just successful in my business, but I love what I do. I even made All American two years in a row. Working with them took me further than I ever thought possible!
Adrienne Irwin – Country Financial