by Gabriel Shields | Nov 2, 2020 | Brand Identity, Branding, Graphic Design, Podcast
Subscribe to our Youtube Have you ever met a person who you felt had a good sense of who they are, exuded confidence, and seemed truly present in their interactions? Well, a strong authentic brand is similar to a strong, authentic person. In fact, to better understand...
by Gabriel Shields | Oct 12, 2020 | Branding, Marketing, Podcast
Subscribe to our Youtube Branding and Marketing isn’t easy, especially when you’re a monster. In this video, we analyze classic movie monsters and see if they were able to successfully brand themselves to their potential audience or if they came off a...
by Gabriel Shields | Sep 24, 2020 | Branding, Podcast, Work-Life Balance
Subscribe to our Youtube You’ve probably known those people who are so close and know each other so well that they begin to finish each other’s sentences. This is never more clearly demonstrated than in couples who have been married for a long time or old...
by Gabriel Shields | Sep 23, 2020 | Branding
I’ll never forget sitting in class with eager anticipation in front of a small jet black screen as my teacher booted up the MS-Dos. Ah, those were the days! I waited patiently as bright green letters filled the black screen, and then…. …That synthesized...
by Gabriel Shields | Sep 2, 2020 | Branding, Graphic Design
Subscribe to our Youtube D o you remember looking up at the clouds and finding hidden shapes and figures? Despite merely being water vapor, we look to the majesty of the sky and we create associations in our mind. This practice is as old as time itself. The ancients...
by Gabriel Shields | Sep 1, 2020 | Branding
Subscribe to our Youtube I f you’ve ever driven down a country road then you’ve probably seen a deer caught in your headlights. The beams of light catch them and they give you that look – you know, that blank, dopey, stupified,...
by Kelly Shields | Aug 6, 2020 | Work-Life Balance
D ear Friend, I started writing this letter to impart some wisdom to all the college graduates out there entering the vast unknown. But as much as I wanted to write a letter to them, I really wanted to write a letter to you. And while you have graduated recently, you...
by Gabriel Shields | Jun 25, 2020 | Branding, Marketing
Subscribe to our Youtube When I was young I always knew immediately when I was in trouble. Not only that, but I could tell you to the exact degree I was in trouble based on the tone of my parents’ voice as they called my name. My parents gave me two middle names...
by Gabriel Shields | May 29, 2020 | Branding, Graphic Design
Subscribe to our Youtube Why Branding Colors Matter Nature is no stranger to using branding colors to attract their “target audience.” When you think of advertisements you might think of marketing ads, but color is such a powerful tool that animals have been...
by Gabriel Shields | May 22, 2020 | Branding, Graphic Design
Subscribe to our Youtube From the earliest moments of our lives words become a playground of meaning. Within the first six months most babies can begin to distinguish the basic components of their native language. By age five children begin to identify letters and can...