Case Study on
Good Grounds Coffee
“We’re no longer just a mobile coffee shop but with the work we did with Benu we were able to scale easily into a second brick and mortar location.”
Overview
Susan Arredondo began her journey as a mobile coffee shop with a mission–to demonstrate the comfort of Christ by providing an incredible cup of coffee and a place where people can feel a sense of relief from the world.
However, without a permanent location she struggled to tell her customers where to find her. Additionally, she needed the right message to let event coordinators know she was a great value add to their sponsored events.
We helped her develop the strategy to scale her book of clients and, as a result, scale her business. In the end, she was able to land a permanent brick and mortar location.
Overview
Susan Arredondo began her journey as a mobile coffee shop with a mission–to demonstrate the comfort of Christ by providing an incredible cup of coffee and a place where people can feel a sense of relief from the world.
However, without a permanent location she struggled to tell her customers where to find her. Additionally, she needed the right message to let event coordinators know she was a great value add to their sponsored events.
We helped her develop the strategy to scale her book of clients and, as a result, scale her business. In the end, she was able to land a permanent brick and mortar location.
What They Needed
Create a brand identity that conveys hospitality, comfort, and a rest from the chaos of the world
Establish more cohesiveness and consistency in location, messaging, and brand image
Acquire more sponsored events to allow Good Grounds to scale
What We Did
Defined Mission & Core Values
Simplified Brand Messaging
Identified Ideal Client
Core Message
Most events settle for plain coffee.
Our mobile coffee shop brings specialty coffee to you to elevate the experience of your event.
Crafted Brand Personality & Tone
Created Brand Guide To Ensure Consistency
Established Web & Content Strategy
What We Acheived
What We Acheived
EstaBlisheD NEW
Brick & Mortar Location
We started out as a mobile coffee shop and I had this little vision of what I wanted it to be, but felt I didn’t have a lot of direction on how to get there. I was unsure of how to implement all my ideas and how to expand them in a way I hadn’t thought of.
Benu Creative took that little vision and brought it to life into something bigger that became the brand of my business. They took my words and the feel I wanted to provide and developed a strategy that made it a reality.
We’re no longer just a mobile coffee shop but with the work we did with Benu we were able to scale easily into a second brick and mortar location. Now I get to enjoy seeing families and people come in and enjoy the cozy comfort I always wanted to provide.
Susan Arredondo – Good Grounds Coffee