Case Study on
Copper Rock
“My pipeline is starting to fill up and I’ve found my referral sources are more fruitful because of the confidence and the messaging I’m sending out..”
Overview
Our goal is to always help our clients build more clarity, unity, and retention with less time wasted in the process.
Because Shelley and her team already established an incredible brand, we just needed to help refine it and establish a framework they could draw from so to have more clarity and cohesion in their internal and external messaging.
Once we did, she was able to build off the existing framework and then just run with it!
Overview
Our goal is to always help our clients build more clarity, unity, and retention with less time wasted in the process.
Because Shelley and her team already established an incredible brand, we just needed to help refine it and establish a framework they could draw from so to have more clarity and cohesion in their internal and external messaging.
Once we did, she was able to build off the existing framework and then just run with it!
What They Needed
Implement a brand strategy that fosters relationships and creates warm leads
Use the foundation of their current network to create a strong community
Simplify their brand's core messaging
Refresh their brand design aesthetic
Develop a content strategy to promote Copper Rock's unique value
Establish a cohesive message that can be easily distributed across the entire team
What We Did
Defined Mission & Core Values
Simplified Brand Messaging
Identified Ideal Client
Core Message
Real Results for Business Owners and Investors
When business owners find their location is not serving their needs, we provide the experience and a pulse on the market to put them in the right location for their business to thrive.
Crafted Brand Personality & Tone
Created Brand Guide To Ensure Consistency
Established A Content Strategy Framework
What We Acheived
Rather than fitting me into a box and giving me something generic, they developed custom solutions based on my needs and put everything together so that I can confidently make decisions without wasting time. They helped me identify my values to form a unified thread through everything I do–from interacting with clients, to sending messages on social media, to how I communicate with my networks and team. This gave me the confidence as a business owner to walk out my door and tackle the world, fully aware of who I am, what I value, and who I serve.
Solidifying and owning my brand has made people want to connect with it. My pipeline is starting to fill up and I’ve found my referral sources are more fruitful because of the confidence and the messaging I’m sending out. I loved going through the process with them and felt it was beneficial to both my business and my personal growth
Shelley Henderson – Copper Rock Real Estate