Lesson 6: Competitor Analysis
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Lessons
Core
Lesson 1: Core Values
Lesson 2: Missional Battlecry
Lesson 3: Sales Messaging
Lesson 4: Brand Name
Lesson 5: Customer Avatar
Lesson 6: SWOT Analysis
Character
Lesson 7: Brand Personality
Lesson 8: UVP
Lesson 9: Tagline/Slogan
Composition
Lesson 10: Logo
Lesson 11: Typography
Lesson 12: Color Palette
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